about us

surround your kids with a world of excellence and innovation

Simply Bibo was established in 2010 as a quality international brands distributer and today we are one of the leading toy companies on the Israeli market.

Our Vision –To surround kids with a world of excellence and innovation

Our Mission – Providing quality branded products to enrich kids lives. Building our brands equity; cultivating strong relationships with our business partners.

Our Purpose –Responsibly fulfily Kid’s wishes and desires.

Simply Bibo works with both independent stores and big chain stores in Israel.

We have around 1540 POS with several different sales channels.

We have strong and profound relationship and cooperation with of the largest and most successful chain stores in Israel, all are leaders in their field and with nationwide deployment of over 100 branches of each.

This strong cooperation along with the support and strong believe of these stores in Simply Bibo enables us to make monthly promotion campaigns and reach larger clientele in addition to the regular shelf products that get great exposure in the stores.

Thanks to this great cooperation we also have many opportunities to build new brands and make them strong and stable brands in the Israeli market.

We are consistently engaged in data analysis which helps us to recognize the trends of the market and adjust our actions and operations accordingly.

We keep study the local and international markets, looking for new international brands, find more channels of sales and marketing and develop unique sales methods that will fit all kinds and verity of our clients.

We are a young and dynamic company with talented, creative and inspired team.